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Purple Coneflower (Echinacea purpurea).

Purple coneflower is a native plant of the USA and southern Canada. Large, daisy-like flowers with slightly drooping, rose purple petals and large, coppery-orange central cones. Echinacea has traditionally been used to treat or prevent colds, flu, and other infections.

If you want more information about this flower, just search the plant's Latin (botanical) name on Google:

 purple coneflowers

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